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Panel Discussion | Building Club Identity Through Storytelling

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DESCRIPTION

This is the recording of a panel discussion held at the FBIN Marketing Excellence Summit 2026 in Prague with Sophie Davis (Deputy Head of Media, Swansea City FC), Mikael Mäkinen (Board Member, Ilves Football), Kamil Veselý (CMO, AC Sparta Praha) and Jesse James Wahlberg (Head of Communication, Mjällby AIF) moderated by Jaime Dominguez (ballketing).

Topics included
  • Marketing
  • Club Identity
  • Content Strategy
Published

March 2026

Available in

English

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