DESCRIPTION

The Challenge: In the crowded digital world, football clubs are no longer just sports teams; they are media houses fighting for attention. In a world where we now compete with not only other sports, but other forms of entertainment, how do you create content that genuinely drives revenue, builds lasting fan loyalty, and elevates your commercial partnerships?

The Solution: This 3-hour masterclass will equip you with a proven, strategic framework used by Premier League clubs to build content strategies that deliver measurable commercial value.

Led by Simon Meehan, a content leader with experience at the Premier League and Champions League level, this workshop cuts through the noise to focus on the essential pillars of success:

• Defining Your Identity: Stand out and use your club’s people, history and location to craft a unique, authentic brand voice.
• Strategic Storytelling: Learn how to apply the right principles and frameworks to create narratives that deeply resonate with target audiences.
• Driving Conversion: Move beyond vanity metrics to align your content objectives directly with commercial outcomes.

The workshop includes an hour-long presentation of core concepts followed by practical group tasks, allowing participants to immediately apply the strategic frameworks to real-world scenarios.