Upgrade to Premium Now Tuesday, November 11
Wednesday, November 12
| Time | Session | Speaker |
|---|---|---|
| 8.30 | Doors open | |
| 9.15- 9.25 | Opening Words | Markus Klausmann Director of Sales | Central Europe, Stats Perform Thomas Maurer Managing Director, FBIN |
| 9.25- 11.05 | Data-driven Club Management | |
| 9.25- 9.45 | Digitalization the Mainz way: Evolving Fan Culture with Real-Time Personalization | Wieland Schwarze Advisor to the Executive Board, FSV Mainz 05 |
| 9.50- 10.10 | Data-driven Marketing… but where to get the Data? How clubs can take control of the entire fan journey – from ticketing to F&B to CRM – to truly become data-driven in their decisions. | Richard Beníšek Head of International Business Development, Enigoo |
| 10.15- 10.35 | The Digital Strategy of Vitória SC | Rui Xavier Marketing Director, Vitoria SC |
| 10.40- 11.05 | Panel Discussion Unlocking Opportunities through Data Moderated by Marcel Yildiz. | Mate Naletilić Digital Innovation Specialist, GNK Dinamo Zagreb Thomas Rypens Innovation & Insights Director, Club Brugge |
| 11.05- 11.25 | Networking Break | |
| 11.25- 13.30 | Innovation & Technology Integration | |
| 11.25- 11.45 | FC Red Bull Salzburg × CTS Eventim Sports: A Joint Journey in Digital Ticketing | Jens Brämer Managing Director, CTS EVENTIM Sports Daniel Zach Head of Ticketing & Customer Service, FC Red Bull Salzburg |
| 11.50- 12.10 | From Bold to Build: Less Wow, More How What started as a bold idea turned into a valuable learning journey about alignment, scale, and simplicity. Step by step, we transformed our big ambition into practical progress that drives continuous improvement. | Alper Can Data & Digital Transformation Manager, KRC Genk |
| 12.15- 12.35 | tba. | Alper Can Data & Digital Transformation Manager, KRC Genk Nikolas Hachmann Area Manager DACH, Arenametrix |
| 12.40- 13.00 | How the Eredivisie’s Data Strategy helps Clubs grow their Fanbase and Fan Revenue | Saoed Habieb Digital & Database Marketing Manager, Eredivisie Henk-Frits Verkerk Client Services Director, Two Circles |
| 13.05- 13.30 | Panel Discussion Executing Digital Strategy: Success Cases, Learnings & Key Tools Moderated by Marcel Yildiz. | José Ángel Risco Digital Content Director, Sevilla FC Jan-Georg Streletzki CEO, Unidy Lara Weber Head of Digital, FC St. Pauli |
| 13.30- 14.30 | Lunch Break | |
| 14.30- 16.35 | Organizational Development | |
| 14.30- 14.50 | Fireside Chat Rebuilding a Club from Financial Crisis: the Pogon Szczecin Case Study with CEO Tan Kesler Moderated by Bernd Fisa. | Tan Kesler CEO, Pogoń Szczecin |
| 14.55- 15.15 | From Data to Content, from Content to Revenue: Case Studies from Ekstraklasa, FC Barcelona, and the A-Leagues | Markus Klausmann Director of Sales | Central Europe, Stats Perform |
| 15.20- 15.40 | Preparing your Club’s Organisational Structure for real Innovation | Thomas Rypens Innovation & Insights Director, Club Brugge |
| 15.45- 16.05 | Criteria for successful Innovation Management | Dirk Schlünz Managing Director, FC Nürnberg Marketing GmbH |
| 16.10- 16.35 | Panel Discussion Improving Infrastructure as a Catalyst for Club Development Moderated by Robert Kaspar. | Charlie Fordham Principal, Populous Jens Leonhäuser Managing Director, Steilpass Patrick Vormair Head of Marketing & Sponsoring, FC Blau Weiss Linz |
| 16.35- 17.00 | Networking Break | |
| 17.00- 17.50 | Stakeholder & Sponsor Engagement | |
| 17.00- 17.20 | Digital Touch – Real Impact Driving More Leads through Fan Engagement | Stefan Prindl Managing Director Pipeup |
| 17.25- 17.50 | Panel Discussion Driving Club Success through Strategic Stakeholder Management Moderated by Marcel Yildiz. | Ane Arregi International Communication, Real Sociedad Dirk Schlünz Managing Director, FC Nürnberg Marketing GmbH Bálint Máté Head of International & CSR Department, Ferencvárosi Torna Club Tomaž Lesjak Head of Commercial, NK Celje |
| 17.50- 18.50 | The famous Opta Quiz. Form teams, show your football knowledge and win prizes. |
Details are subject to change.
