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Power Session: The Virtual Tour – BVB Case Study on Digital Activation

ONLINE

1 HOUR

DR. SURESH LETCHMANAN

Managing Director Asia Pacific, Borussia Dortmund

START DATE

18 November

START TIME

10 AM CET

END DATE

18 November

END TIME

11 AM CET

DESCRIPTION

With the current pandemic on going in the last 24 months or so, Borussia Dortmund created a unique digital campaign to connect with its fans, media and partners to immerse themselves in black and yellow as it was important for BVB to be able to demonstrate just how close their relationships are with all of their stakeholders worldwide. Accessibility and personal contacts are unfortunately not possible these days, hence digital and virtual means are the way forward.

Dr. Suresh Letchmanan, BVB’s Managing Director Asia Pacific will give exclusive insights into the development and execution of this unique project.

WHO CAN WATCH THE RECORDING?

  • FBIN NETWORK MEMBERS

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