Thursday, May 6
How can a brand be effectively managed in today’s busy and fast pacing environments?
Who cares about the old-school design police?
Does brand management under these circumstances make any sense?
In this masterclass we’ll clarify the brand’s role in modern organisations and how a to establish a brand-driven mindset.
• Lost in complexity? How to get back on track and how to sort the chaos with the brand management canvas.
• Brand is just a marketing thing? How to make your brand the driver for your business.
• Graphics only? How to make your brand a multi-sensual experience.